A magical and memorable bridal gown shopping experience

WLP now offers an exclusive package for all brides looking for an extra special dress shopping experience. Our private suite appointments feature a warm, light filled, stress free and luxurious environment. We reserve the salon exclusively for you and your entourage. Your gown captures the essence of your love story, join us for the most ultimate and unique private bridal appointment.


What's Included:




A private 3-hour consultation for the bride and her guests!

The store will be open exclusively for you.


Champagne and lite bites provided to enjoy during your appointment.

(We take dietary and allergy restrictions for consideration)


One of our senior stylists will assist you finding your perfect gown for your day.


A 15% promotion will be given on your gown, veil, headpiece,

and jewelry purchased at this appointment.




These exclusive appointments are $175 for 1-4 guests and can take place after hours on Sundays only. Whether you are a bride looking to create a magical experience for yourself and your guests, a bride who wants to ask that special question to the important people in her life. We are here to design a day to remember, giving you the most personalized and amazing bridal gown shopping experience.

*If you have additional guests beyond 4, there is a $25 per guest charge. 


We can't wait to make this day extra special for you! Call your bridal experts at White Lace and Promises at 865-693-9399 today!


To book your VIP-appointment  you must call the store and schedule with an associate.  We typically need at least 2 weeks in advance to ensure staffing needs.